There are so many aspects to branding a company and one very important one is the color scheme. The colors need to speak to what the brand is about without words. In other words, when you see Ferrari red, you automatically think Ferrari. Another example of colors being used effectively in branding is McDonald’s. The color choices used in their restaurants have been chosen to make people eat fast and leave. They do not want people to linger, as they are a fast food company. The colors speak to that.
Over at Logoinn.net, I found an article that talks about the emotions that colors give off
. Here are some popular colors and the emotions tied to them.
RED: Red shows energy, strength, love, passion, romance, warmth, excitement, blood, desire, enthusiasm, danger, joyfulness, speed, courage, prominence, intensity.
BLUE: Blue portrays creativity, wisdom, gentleness, calmness, trust, loyalty, intelligence, devotion, confidence, comfort, ideas, harmony, friendship, patience.
GREEN: Green typifies success, fertility, growth, endurance, freshness, nature, immortality, environment, good luck, youthfulness, safety, contemplation, joyfulness, hope, dependability, friendliness.
PURPLE: Purple depicts spiritual power, knowledge, dignity, influence, royalty, mystery, enlightment, extravagance, sophistication, cruelty, arrogance, empathy, imagination, déjà vu, fame, sensuality, luxury, elegance, majesty.
YELLOW: Yellow represents brightness, light, intelligence, imagination, social energy, respect, shine, happiness, optimism, purity, honor, perception, understanding, dishonesty, wisdom, betrayal, curiosity, mellowness, confidence, jealousy, mellowness, summer, philosophy, glory.
ORANGE: Orange symbolizes enthusiasm, vibrancy, vitality, balance, justice, flamboyance, attention, attraction, endurance, steadfastness, fascination, heat, determination, autumn, creativity, encouragement, social structure, uninhibited, fun, kids, youth.
WHITE: White exhibits peace, purity, spirituality, virginity, goddess, innocence, simplicity, precision, cleanliness, winter, snow, sterility, fairness, safety, innovations, holiness, feminine, chastity, positivity.
BLACK: Black shows power, formality, classy, protection, sophistication, wealth, elegance, fear, depth, sadness, compunction, empowerment, bad luck, authority, reliability, prestige, seriousness, binding etc.
Which colors do you associate with brands you trust? Which colors do you associate with brands you do not trust?
If you're new here, you may want to subscribe to my RSS feed. Also, be sure to follow me on Twitter @BenWarsinskeThanks for visiting!
Related posts:
- iPhone Brand vs Palm Pre Brand…Which Sticks? Branding is story telling. It is connecting with consumers...
- Secret Ingredients: How Selling Hours Can Hurt your Bottom Line, Company and Brand All companies, service-based or product-based have secret ingredients they...
- Case Study: MailChimp A Successful Brand Over the course of the last few years, I...
Related posts brought to you by Yet Another Related Posts Plugin.
{ 1 comment… read it below or add one }
The article is ver good. Write please more