Creating A Service-Based Branded World
What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]
Mavericks At Work: Turning the Music Industry Inside-Out
This is a great story to be told. A story about how an entrepreneur with a vision can take a tired, failed business model in an ultra competitive industry and turn it into a profitable venture by blazing their own trail. Meet Terry McBride. CEO and cofounder of Nettwerk Music Group, a midsize music management [...]
Secret Ingredients: How Selling Hours Can Hurt your Bottom Line, Company and Brand
All companies, service-based or product-based have secret ingredients they use to help set themselves apart from their competition. Companies that are in the mode of creating assets are very good at these secret ingredients. What do I mean by secret ingredients? Coca-Cola has a distinct flavor and no other company has the exact recipe that [...]
Branding As Personification: How Certain Brands Create A Personality of their Own
Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
SBI: A Total Package Solution
Web hosting and web design can be daunting tasks to someone unfamiliar. Sure, you could piece together different parts of the puzzle, but for a complete beginner, it may make more sense, both from a learning standpoint and a financial one, to utilize a product that has everything you need. This is what Site Build [...]
Three Top Social Networking Sites to Promote Your Blog
Social networking sites are everywhere and in every niche and industry you can think of. We all know the big ones, LinkedIn, Facebook, and MySpace, however there are many that are brand new, that focus on a smaller niche, or that maybe you just haven’t heard of. While there is the risk of social networking [...]
Let Go of the Ownership Mentality
What is it that has led so many people to want and desire to own anything and everything that is presented before them? There are a lot of factors, marketing being a large one. The idea of ownership has been instilled in us from so many different places that it seems almost natural to own [...]
Lifestyle Design is A Conscious Choice
For many, the daily routine of getting up and going to work, coming home and doing it all the next day is all too common. It seems as though there has to be a better way to live, a better way to make a living, to work on your life’s mission. I am in no [...]
Planes, Trains, & Automobiles
After two weeks of traveling and workshopping and two more weeks of finalizing documents, I am back online. The trip was great- lots of traveling to get to the locations, lots of hard work, and a positive response in the end which made the two days of traveling back to the islands a lot more [...]
