Business Ethics And The Role It Plays
Image via Wikipedia With everything that has been happening in the world lately, business is being looked at closer than ever. And that is not a bad thing. Ethics play a major role in business and the discussion of what is ethical versus what is not often causes people take strong opinions to one side [...]
Get Involved…Help Out The Orangutans!
Image via Wikipedia Thanks for visiting my blog. The focus of my blog is and has been for nearly the last year business development for the service industry. While that is the focus and mission of the blog, I also have a passion for giving back and for helping the environment as much as possible. [...]
BloggerLinkUp: A New Networking Resource for Bloggers
You’ve created a blog. You post fairly often and you have been steadily building traffic and a following. However, maybe you still want to connect with other bloggers in your niche. How can you do that besides commenting and sending cold emails in the hope of a response from that well known blogger. Here is [...]
Envisioning Success is 90% of the Battle
Image by alles-schlumpf via Flickr What is success? How can you define such a subjective concept? In each an every activity we do, we measure our performance against ourselves, against competitors, friends, enemies, celebrities, and star athletes. When you compare your success to others, it often times backfires. When you are stuck in a state [...]
iPhone Brand vs Palm Pre Brand…Which Sticks?
Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks? Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And [...]
Case Study: MailChimp A Successful Brand
Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]
