iPhone Brand vs Palm Pre Brand…Which Sticks?

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks?

Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And for that reason alone, I am switching up this article. Instead of going head to head with the Palm Pre, lets look at The Google Android smartphone and how its brand will fare against Apple’s.

The Apple iPhone

Apple found a gap in the smart-phone market that was not being utilized. It was clear when the iPhone was first introduced that consumers wanted a device that could do everything: email, internet, music, along with phone calls and texting. They also wanted a device that was easy to use. This is where Apple comes in. They took the problem that they saw happening, or a consumers pain point, and solved it by introducing their solution to the marketplace: the iPhone.

With their already intuitive operating system, Apple was able to bring that familiarity to a mobile platform. Trust was already established. The next key that Apple was able to turn was the fact that it does not have just customers, it has a solid base of fans that promote the company out of pure joy for the software, design, intuitiveness of the products and services. Tapping into this fan base allowed Apple to get their iPhone into lots of hands quickly. On top of that, creating a price point for the phone to make it an elusive and exclusive mobile device helped to set it apart from all other smart phones. It helped the iPhone to hold a value above the rest.

The Palm Pre Google Android

Google has created an operating system that will be used on different phone models. Google, as a brand, has a strong story and an even stronger web presence. People trust Google to find information, to use their free suite of software for email, word processing, collaboration with co-workers and cloud computing. Like Apple, moving to the mobile platform is easier, in a sense, because they have built trust with their customers.

However, while Apple is up front about wanting to be in control of their products and services when they joint venture with other companies, Google Android is relying on a multitude of partners and other technologies to create the Android experience. This can be interpreted in two ways. One way, it can be seen in a positive light, multiple companies coming together to share in the success of the Android platform. With open source software, everyone can contribute, creating a community and a product that the community can be proud of.

With that being said, the Google Android phone has a long way to go in creating a following the way people follow the iPhone.

The Battle Has Just Begun

It will be very interesting to see how Android chooses to battle the iPhone. It is still early in the game. Will the Android platform be the iPhone killer? Or will the iPhone continue to move ahead of the competition? Leave a comment and let me know what you think will happen.

Here are a couple articles regarding the iPhone and the Google Android.

Verizon’s Droid launch: your complete guide (macworld.com)

Palm’s Ares WebOS tool allows for easy app dev (infoworld.com)

Motorola Droid: Look out, iPhone (dvice.com)

Apple might attempt to bomb the Droid launch party (paulspoerry.com)

Share and Enjoy:

Case Study: MailChimp A Successful Brand Over the course of the last few years, I have...
Living A Mobile Lifestyle Over the last couple decades, consumerism reached its highest level....
My iPhone 3Gs Has Arrived! Photos courtesy of Apple The picture above says it...
TomTom for iPhone 3Gs Arrives Soon Photo courtesy of iphone.tomtom.com Just as I had been...
The Apple Brand: What Every Company Strives For I was reading a post over at Landor.com, and it...