Articles

Strategy As Advocacy

Re-position Your Firm By Focusing On Your Mission Statement

What is it that makes companies stand out? Why is it that there are fanatics about companies, who promote the company because of their love and passion for the products, while other companies struggle to find an audience?

The answer lies in the mission statement and in the heart of the entrepreneur. Read this article to discover your passion and what your company should stand up and fight for. Without a cause, you are just another competitor among all the competitors. It is time for a change. [...more]

Are You Creating A Business System Or Just A Business?

In order to really utilize the power of leverage, you must have a system that works. In business, you must have a profitable, replicable system that works every time, in order to expand and be sustainable. [...more]

The Power of Leverage By Utilizing Systems

Everyone wants to know what the secret is to successful business practices. They want the quick-fix, get-rich over night answer. And they want it now. Instant gratification has become a must-have instead of a once in a while thing. The truth is, there isn’t one secret that will transform you and your company overnight into multi-millionaires. However, while there aren’t secrets, there are things that are done which work extremely well that many do not know about. Is that considered a secret? [...more]

Are Technical Skills More Important Than Business Acumen?

Are technical skills more important than business knowledge? Can one person know both their technical skill and enough business knowledge to create a long lasting company beyond the entrepreneur’s career? It can be done, having a wealth of knowledge in those two categories, however, it is not recommended. There are only so many hours in the day, and only so many of those hours can be spent working in and on your company. The answer is to leverage yourself in order to elevate your company. Yet, this is the last thing a technical entrepreneur thinks of when they open their practice. [...more]

The Power of Monopoly

Remember when you were a kid and you would play Monopoly? Sometimes what you bought paid off and you would win, while other times you would end up broke and have to mortgage your properties to pay your debt to another player. Did you ever see the patterns that are within Monopoly as a model to follow for success? [...more]

Cashflow 101: The Advanced Version of Monopoly

If you want to continue to increase your financial literacy and are looking for another game to help train you, Cashflow 101 may be for you. I will go into detail about the game, the strategies, and how they even more directly impact and relate to your life and company. Best of all, the more you play this game, the more you learn and the better you become at seeing opportunities, understanding financial statements, and increasing your monthly cashflow by continuing to acquire and manage assets. [...more]

The Apple Brand: What Every Company Strives For

I was reading a post over at Landor.com, and it got me thinking. What is it about the Apple brand that many companies are after? Apple seems to be ahead of the competition in many ways and because of certain characteristics that they bring to the forefront, companies across industries try, in their own ways, to imitate the Apple brand. [...more]

The Definition of Brand

How do you define branding? Have you consciously created a personal brand for yourself- in other words, are you known for wearing a certain style of clothes, or saying a certain catchphrase, or playing a particular sport, so much so, that when someone mentions it, your name becomes synonymous with it? That is one way of defining the word brand. [...more]

Strengths and Weaknesses

As an entrepreneur, it is critical that you know yourself well, how you act in situations, your strengths and weaknesses. This self-assessment will show you where you can play to your strengths, and bring in others to fill your weaknesses. The next question becomes, how do you define a strength and how do you define a weakness? [...more]

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