Business Development For The Service Industry
From the category archives:
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Designing a Unique Experience that Fits Your Company’s Brand
The service industry has a unique opportunity on its hands. One that can catapult a small business into a well known brand. An opportunity that while other industries can contribute to, the service industry needs to own. What is it and how can you adapt [...]
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Strong, well known companies all have secret sauces, formulas, and methods which allow them to compete and win against their known competitors. This is not something new, however it is something that is often missing within the service industry, particularly small businesses who get up and running fast.
The Missing Formula [...]
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Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks?
Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And for [...]
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Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]
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What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]
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Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
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What is it that has led so many people to want and desire to own anything and everything that is presented before them? There are a lot of factors, marketing being a large one. The idea of ownership has been instilled in us from so many different places that it seems almost natural to own [...]
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For many, the daily routine of getting up and going to work, coming home and doing it all the next day is all too common. It seems as though there has to be a better way to live, a better way to make a living, to work on your life’s mission. I am in no [...]
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