Friday, September 3, 2010

From the category archives:

branding

Intertwining Yourself Into Your Company’s Brand: How to Avoid It

So often, small business owners end up becoming their brand. In other words, they develop a reputation within their industry as the go-to person to deliver the best goods and/or services. The reputation is great, however, what happens when that person wants to scale up the business, or replace themselves so that they can focus [...]

Continue Reading → 24 July 2010

Interview with Ann Smarty of MyBlogGuest.com

Image via Wikipedia

A couple of months ago, I started to get involved with finding guest bloggers for my blog and also wanting to guest blog for others. Aside from searching for blogs similar to mine, there wasn’t a clear and easy way to find this community.
I stumbled on Ann Smarty and her website MyBlogGuest.com. She [...]

Continue Reading → 8 July 2010

Dissolving A Brand By Accident

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What happens when a brand is built on an individual’s shoulders who is now ready to retire?
The situation above happens over and over again, so frequently, in fact, it would appear normal to most people. When a person who owns a small business is ready to retire, the business retires with the [...]

Continue Reading → 6 July 2010

How to Create a Branded Experience

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Designing a Unique Experience that Fits Your Company’s Brand
The service industry has a unique opportunity on its hands. One that can catapult a small business into a well known brand. An opportunity that while other industries can contribute to, the service industry needs to own. What is it and how can you adapt [...]

Continue Reading → 2 March 2010

New Resources for Bloggers, Authors, and Entrepreneurs

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Just recently, I discovered two great resources for networking with published authors, aspiring authors, and getting your great content in front of millions of readers. I’d like to share a little bit about each one and encourage you to sign up if you feel it is something that will help further yourself and [...]

Continue Reading → 27 February 2010

Secret Sauces: Does Your Company Have Them?

Image by StreetFly JZ via Flickr

Strong, well known companies all have secret sauces, formulas, and methods which allow them to compete and win against their known competitors. This is not something new, however it is something that is often missing within the service industry, particularly small businesses who get up and running fast.
The Missing Formula [...]

Continue Reading → 27 January 2010

iPhone Brand vs Palm Pre Brand…Which Sticks?

Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks?
Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And for [...]

Continue Reading → 11 November 2009

Case Study: MailChimp A Successful Brand

Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]

Continue Reading → 10 November 2009

Creating A Service-Based Branded World

What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]

Continue Reading → 28 September 2009

Branding As Personification: How Certain Brands Create A Personality of their Own

Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]

Continue Reading → 22 September 2009

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