Benjamin Warsinske

Business Development For The Service Industry

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Lifestyle Design is A Conscious Choice


For many, the daily routine of getting up and going to work, coming home and doing it all the next day is all too common. It seems as though there has to be a better way to live, a better way to make a living, to work on your life’s mission. I am in no [...]

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Past Posts Worth Reading Again


An Update on the Progress of my Blog I have hit quite a few milestones over the past 226 days my blog has been live. I have written over 100 blog posts and reached my highest unique visitor day to date: 637 just last week. Going back over my posts, I saw three that I [...]

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The Apple Brand: What Every Company Strives For


I was reading a post over at Landor.com, and it got me thinking. What is it about the Apple brand that many companies are after? Apple seems to be ahead of the competition in many ways and because of certain characteristics that they bring to the forefront, companies across industries try, in their own ways, [...]

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Top Performing Articles from EzineArticles.com


Based on the latest statistics from June, here are three top performing articles that I have written and published to EzineArticles. They have to do with branding, business development and goal setting- all very important concepts to understand. Strengths and Weaknesses – The Truth About You Excerpt: As an entrepreneur, it is critical that you [...]

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Chrysler Group Reborn and Starts Building Vipers?!


I saw this news story on CNN and did a double take. Chrysler has come out of bankruptcy as The Chrysler Group. They have begun manufacturing cars at one plant in Detroit. What model is it? A hybrid? How about a car to compete with other fuel efficient vehicles? No, the Chrysler Group has announced [...]

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How Lay-Offs Affect A Company’s Brand


Layoffs are getting pretty common these days. As as companies downsize, so does the morale. This in turn, can create a bad representation of the brand. It is only natural that people will talk about how great their company is and how poor their company is. As a business owner, it is your job to [...]

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Spend Time on Logo Design Before Going Online


This is a guest post by fellow blogger Ben Johnson. If you would like to write a guest post here, please contact me using the form found here. Thanks.  You must never underestimate the importance of a logo when it comes to branding your products or services and when it comes to marketing your business [...]

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Choose Your Brand Colors Wisely


There are so many aspects to branding a company and one very important one is the color scheme. The colors need to speak to what the brand is about without words. In other words, when you see Ferrari red, you automatically think Ferrari. Another example of colors being used effectively in branding is McDonald’s. The [...]

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Strategy As Advocacy


Re-position Your Firm By Focusing On Your Mission Statement What is it that makes companies stand out? Why is it that there are fanatics about companies, who promote the company because of their love and passion for the products, while other companies struggle to find an audience? The answer lies in the mission statement and [...]

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Mindset Determines Quadrant


My approach to business development is quite different from the traditional route. It is important to have the right mindset in order to build a strong company. Anyone can start a company, but building a system in which to run the company is something that many do not do. And that is the problem, and [...]

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