Buying Into the Experience
Every once in a while, I will come acros someone who consciously chooses not to buy into the experience of certain brands, yet they continue to buy from the companies. This surprises me, as it would seem that the experience would add to the buying experience and product or service experience. As with anything, there are multiple viewpoints as to why a person may not buy into the experience. Let’s explore these different sides.
Discovering Your Brand’s World
How do you define your brand’s world? Does your brand have a world of its own? This article will cover some basic concepts which can help to define your brand’s world, which in turn, will help create the community that is aligned with the mission of the company.
Definition of Brand: Featured @ EzineArticles
Nearly a year ago, I published an article on EzineArticles.com titled “The Definition of Brand.” Since then, I have published multiple articles, but that one continues to do the best of them all. I encourage you to check out it, leave comments, send questions if you have any. Branding is much more than just a [...]
