Dissolving A Brand By Accident
Image via Wikipedia What happens when a brand is built on an individual’s shoulders who is now ready to retire? The situation above happens over and over again, so frequently, in fact, it would appear normal to most people. When a person who owns a small business is ready to retire, the business retires with [...]
How to Create a Branded Experience
Image via Wikipedia Designing a Unique Experience that Fits Your Company’s Brand The service industry has a unique opportunity on its hands. One that can catapult a small business into a well known brand. An opportunity that while other industries can contribute to, the service industry needs to own. What is it and how can [...]
New Resources for Bloggers, Authors, and Entrepreneurs
Image via Wikipedia Just recently, I discovered two great resources for networking with published authors, aspiring authors, and getting your great content in front of millions of readers. I’d like to share a little bit about each one and encourage you to sign up if you feel it is something that will help further yourself [...]
Secret Sauces: Does Your Company Have Them?
Image by StreetFly JZ via Flickr Strong, well known companies all have secret sauces, formulas, and methods which allow them to compete and win against their known competitors. This is not something new, however it is something that is often missing within the service industry, particularly small businesses who get up and running fast. The [...]
iPhone Brand vs Palm Pre Brand…Which Sticks?
Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks? Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And [...]
Case Study: MailChimp A Successful Brand
Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]
Creating A Service-Based Branded World
What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]
Branding As Personification: How Certain Brands Create A Personality of their Own
Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
Three Top Social Networking Sites to Promote Your Blog
Social networking sites are everywhere and in every niche and industry you can think of. We all know the big ones, LinkedIn, Facebook, and MySpace, however there are many that are brand new, that focus on a smaller niche, or that maybe you just haven’t heard of. While there is the risk of social networking [...]
Let Go of the Ownership Mentality
What is it that has led so many people to want and desire to own anything and everything that is presented before them? There are a lot of factors, marketing being a large one. The idea of ownership has been instilled in us from so many different places that it seems almost natural to own [...]
