Business Development For The Service Industry

iPhone Brand vs Palm Pre Brand…Which Sticks?

Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks?
Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And for [...]

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Case Study: MailChimp A Successful Brand

Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]

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Expansion for Service Sector- A Sign of Recovery?

In an article on CNN Money, author Ben Rooney wrote that the nation’s service sector expanded this past September for the first time in more than a year. It is a known fact that the services sector makes up nearly 80% of the economic activity in the United States.
If looking at the big picture, a [...]

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Update to Blog Post: Alpha-Inventions: A Traffic Gold mine?

Back in January of 2009, I wrote an article on a fairly new website that has been gaining traction called Alpha-Inventions. In that article, I gave an introduction to the website, what its purpose was, and how my experience had been so far. Nearly one year later, my experience from this website has improved quite [...]

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Creating A Service-Based Branded World

What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]

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Mavericks At Work: Turning the Music Industry Inside-Out

This is a great story to be told. A story about how an entrepreneur with a vision can take a tired, failed business model in an ultra competitive industry and turn it into a profitable venture by blazing their own trail.
Meet Terry McBride. CEO and cofounder of Nettwerk Music Group, a midsize music management firm [...]

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Secret Ingredients: How Selling Hours Can Hurt your Bottom Line, Company and Brand

All companies, service-based or product-based have secret ingredients they use to help set themselves apart from their competition. Companies that are in the mode of creating assets are very good at these secret ingredients. What do I mean by secret ingredients? Coca-Cola has a distinct flavor and no other company has the exact recipe that [...]

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Branding As Personification: How Certain Brands Create A Personality of their Own

Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]

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SBI: A Total Package Solution

Web hosting and web design can be daunting tasks to someone unfamiliar. Sure, you could piece together different parts of the puzzle, but for a complete beginner, it may make more sense, both from a learning standpoint and a financial one, to utilize a product that has everything you need. This is what Site Build [...]

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Three Top Social Networking Sites to Promote Your Blog

Social networking sites are everywhere and in every niche and industry you can think of. We all know the big ones, LinkedIn, Facebook, and MySpace, however there are many that are brand new, that focus on a smaller niche, or that maybe you just haven’t heard of. While there is the risk of social networking [...]

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