What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]
branding
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This is a great story to be told. A story about how an entrepreneur with a vision can take a tired, failed business model in an ultra competitive industry and turn it into a profitable venture by blazing their own trail.
Meet Terry McBride. CEO and cofounder of Nettwerk Music Group, a midsize music management firm [...]
business development
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