Case Study: MailChimp A Successful Brand
Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]
Unlikely Best Friends
Hafa Adai from Guam! It has been a great trip here, both business wise and sight-seeing as well. I will post photos when I get back to the island of Oahu. I was checking my email the other day and was sent a link to this video. As I watched it, it was amazing to [...]
SocialVibe to a Great Cause
Have you heard of SocialVibe? I’ll be honest, I haven’t. But after doing some research, I am pretty impressed with the concept. SocialVibe is a way for individuals or businesses to volunteer and donate to a great cause simply by posting a widget on their website and telling people about it. When people click on [...]
Willie Smits Saves A Rainforest
This Ted Talk is a great example of someone working to help a cause greater than themselves. It is something I believe all people and companies should work to do. Willie Smits has devoted his life to rebuilding the rain forests and saving the orangutans. Through his work, he has been able to help people [...]
Marley & Me
Over the holidays , I went with my family to see the movie Marley & Me, starring Jennifer Aniston and Owen Wilson. From the commercials, it seemed to be a happy comedy about a man and his best friend, a yellow lab named Marley. Well, that wasn’t all it was… Based on the Book, [...]
A Great Gift Idea that is a Triple Win!
I was thinking about the holidays and gift giving and what I should buy. And then I stopped. And I thought about who else lives on this planet. What about them? Because people dominate the Earth, it is up to us to help out the other animals survive in the world that we continue to [...]
