Business Development For The Service Industry
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Designing a Unique Experience that Fits Your Company’s Brand
The service industry has a unique opportunity on its hands. One that can catapult a small business into a well known brand. An opportunity that while other industries can contribute to, the service industry needs to own. What is it and how can you adapt [...]
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Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks?
Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And for [...]
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Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
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I was reading a post over at Landor.com, and it got me thinking. What is it about the Apple brand that many companies are after? Apple seems to be ahead of the competition in many ways and because of certain characteristics that they bring to the forefront, companies across industries try, in their own ways, [...]
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Just wanted to post a quick update. I am now back on island after a successful week-long business trip to Alaska. It was great to see the natural beauty of the state, the amazing landscapes and mountains, and to even see some wildlife. I was lucky enough to see some Moose crossing the highway, as [...]
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Photos courtesy of Apple
The picture above says it all. Clean look, thinner body (than 1.0), and 3x the capacity in a short two years! Pretty impressive. I am most excited about the video capabilities as well Voice Control. I think those will be awesome additions to the phone.
Have you pre-ordered an iPhone? Or have you [...]
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Photo courtesy of iphone.tomtom.com
Just as I had been researching GPS units and which to buy, it happened. At WWDC last week, TomTom announced that they are bringing their popular GPS technology to the iPhone 3Gs. And on top of that, they have created a device that allows you to dock your iPhone in your car. [...]
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Just wanted to share a couple of my favorite information sites. Everyone has certain websites that they immediately go check out on a daily or near daily basis. I know I have mine. Some of my favorite sites are ones that are packed with great content, world events, and sports coverage. Here are three of [...]
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Over the last couple decades, consumerism reached its highest level. People were willing to consume just about anything, especially if it was the newest, biggest, best model. While that is still going on for a smaller percentage of the world population as it always will, the majority of people have nearly stopped completely consuming more [...]
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There is something special when a company has a large following of fans that continue to support the brand and the company through the good times and bad. These fans may form online community forums or devote websites to being a fan. But mostly, it is that instant connection when someone mentions the company name, [...]
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