Live Life to the Fullest
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow [...]
iPhone 5 Rumors Infographic
I love the fact that technology is moving into what is being called “the Post-PC” era where individuals and businesses can start to literally work from anywhere in the world because they are not tied to a desk and an office. Mobile devices such as the iPhone and iPad are leading this transition away from desktop computers. I absolutely love my MacBook and don’t think I could part with it just yet. Hopefully laptops will stay around a bit longer.
Apple iPad 2: A Game Changer
The iPad 2. It shipped on March 11th and was available in stores in the United States and will be available on the 25th of March to about 26 more countries, according to Steve Jobs’ keynote address. Have you picked yours up yet?
Do you Instagram? What exactly is it? It is photo-sharing reinvented, so says the website. The idea is to share your life with friends and family through photos. Take photos with your iPhone, add filters to them and then share them via Facebook, Twitter, and Flickr.
Determining Product Lifecycle Valuation and Devaluation
In any line of business, a product brought to market has a defined lifecycle. The lifecycle of a product has a valuation point at the beginning and a valuation point at the end of the cycle. But what determines the value given to a particular product? How does the value, over time, adjust with the lifecycle?
Valuation of a product is based on many factors, many of which can be considered subjective. A few of these factors may include brand perception and awareness, and the exclusivity of the product. These factors are emphasized through marketing campaigns which allow the target market to accept those subjective perceptions as truth. Once the target market has accepted the marketing put forth by the company, the product may take off and expand in popularity.
Dissolving A Brand By Accident
Image via Wikipedia What happens when a brand is built on an individual’s shoulders who is now ready to retire? The situation above happens over and over again, so frequently, in fact, it would appear normal to most people. When a person who owns a small business is ready to retire, the business retires with [...]
How to Create a Branded Experience
Image via Wikipedia Designing a Unique Experience that Fits Your Company’s Brand The service industry has a unique opportunity on its hands. One that can catapult a small business into a well known brand. An opportunity that while other industries can contribute to, the service industry needs to own. What is it and how can [...]
iPhone Brand vs Palm Pre Brand…Which Sticks?
Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks? Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And [...]
Branding As Personification: How Certain Brands Create A Personality of their Own
Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
The Apple Brand: What Every Company Strives For
I was reading a post over at Landor.com, and it got me thinking. What is it about the Apple brand that many companies are after? Apple seems to be ahead of the competition in many ways and because of certain characteristics that they bring to the forefront, companies across industries try, in their own ways, [...]
