Benjamin Warsinske

Business Development For The Service Industry

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Living Small, Leveraging Big


Living a life on the road often means having very little with you most of the time. Usually what you can fit into one suitcase and a backpack or briefcase. Having been living this lifestyle for nearly two years, I have adapted to living small, but leveraging big. What do I mean by this? And how can it apply to business, big, small, start-ups, or those looking to restructure?

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Backwards Mentality


A veil has been lifted over the population of the United States. It has revealed that the vast majority of Americans have been led down a path of only understanding one side to business. And that is to consume. While this has been apparent for some time now, with the recent crash it has become [...]

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Business Ethics And The Role It Plays


Image via Wikipedia With everything that has been happening in the world lately, business is being looked at closer than ever. And that is not a bad thing. Ethics play a major role in business and the discussion of what is ethical versus what is not often causes people take strong opinions to one side [...]

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Envisioning Success is 90% of the Battle


Image by alles-schlumpf via Flickr What is success? How can you define such a subjective concept? In each an every activity we do, we measure our performance against ourselves, against competitors, friends, enemies, celebrities, and star athletes. When you compare your success to others, it often times backfires. When you are stuck in a state [...]

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Creating A Service-Based Branded World


What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]

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Secret Ingredients: How Selling Hours Can Hurt your Bottom Line, Company and Brand


All companies, service-based or product-based have secret ingredients they use to help set themselves apart from their competition. Companies that are in the mode of creating assets are very good at these secret ingredients. What do I mean by secret ingredients? Coca-Cola has a distinct flavor and no other company has the exact recipe that [...]

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Lifestyle Design is A Conscious Choice


For many, the daily routine of getting up and going to work, coming home and doing it all the next day is all too common. It seems as though there has to be a better way to live, a better way to make a living, to work on your life’s mission. I am in no [...]

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Planes, Trains, & Automobiles


After two weeks of traveling and workshopping and two more weeks of finalizing documents, I am back online. The trip was great- lots of traveling to get to the locations, lots of hard work, and a positive response in the end which made the two days of traveling back to the islands a lot more [...]

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Escaping the Entrepreneurial Seizure


Entrepreneurial Seizure: a technician suffering from the dream of owning their own business, and in doing so, create a job for themselves working in the business, rather than on the business. Michael E Gerber, author of many books including The E-Myth and The E-Myth Revisited defined that phrase and in doing so has become the [...]

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The Art of a Great Sales Pitch


Sales- it is what creates business in any market, industry, or economic condition. It could be as simple as a waiter asking if you’d like to have another drink, to as detailed as putting together a large real estate development deal. In all cases, the strategy is the same. There are three main points to [...]

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