Benjamin Warsinske

Business Development For The Service Industry

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Branding As Personification: How Certain Brands Create A Personality of their Own


Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]

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Is It Fake or Foto?


Computer software has improved dramatically over the years, so much to the point where it is getting increasingly hard to tell when images are computer graphics, or if in fact they are real. While this is an impressive feat, it is a little scary to think that people won’t be able to tell what is [...]

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How Does This Happen?!


On my way to work yesterday morning, I stumbled upon this scene. Pretty remarkable that no other cars were in the accident. It is kind of hard to see how the car got to that point. Sad day for the BMW. Craziness I tell you. I could see the smoke from the tires and the [...]

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  • Recent Posts

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