Are Brands Becoming Incompatible With Each Other?
It seems, not too long ago that a person could mix and match products from different companies, different brands, using the best of what companies had to offer. While this can still be done, it feels as though there has been a shift into all-inclusive brands. In other words, a branded world. When you choose to buy product X, the products that are associated with product X are also by the same company. Now, I am sure that this has been true for quite a while as well. Although now, I believe it to be more emphasized.
Is Seeing Believing
his last weekend I came across an interesting documentary which brought illusion, psychology, behavior, and business together. All of these subjects are interesting in themselves, but when combined, it creates an even more interesting dialogue. Illusion was used as an example to show that our eyes see one thing while our brain sees another. In fact, we only see 10% with our eyes.
Discovering Your Brand’s World
How do you define your brand’s world? Does your brand have a world of its own? This article will cover some basic concepts which can help to define your brand’s world, which in turn, will help create the community that is aligned with the mission of the company.
Secret Sauces: Does Your Company Have Them?
Image by StreetFly JZ via Flickr Strong, well known companies all have secret sauces, formulas, and methods which allow them to compete and win against their known competitors. This is not something new, however it is something that is often missing within the service industry, particularly small businesses who get up and running fast. The [...]
iPhone Brand vs Palm Pre Brand…Which Sticks?
Branding is story telling. It is connecting with consumers on an emotional level. The Apple iPhone or the Palm Pre; which brand sticks? Currently, the Apple iPhone has taken consumers by storm, knocking out all ‘iPhone killer’ deemed smart-phones that come to market. The Palm Pre perceptively seems to have been written off completely. And [...]
Case Study: MailChimp A Successful Brand
Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]
Creating A Service-Based Branded World
What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]
Mavericks At Work: Turning the Music Industry Inside-Out
This is a great story to be told. A story about how an entrepreneur with a vision can take a tired, failed business model in an ultra competitive industry and turn it into a profitable venture by blazing their own trail. Meet Terry McBride. CEO and cofounder of Nettwerk Music Group, a midsize music management [...]
Secret Ingredients: How Selling Hours Can Hurt your Bottom Line, Company and Brand
All companies, service-based or product-based have secret ingredients they use to help set themselves apart from their competition. Companies that are in the mode of creating assets are very good at these secret ingredients. What do I mean by secret ingredients? Coca-Cola has a distinct flavor and no other company has the exact recipe that [...]
Branding As Personification: How Certain Brands Create A Personality of their Own
Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
