Business Development For The Service Industry
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Image by Denis Collette…!!! via Flickr
Have you ever stopped to step back away from the company with which you are molding and shaping to really see what is going on? To get above the trees so to speak? Is the company headed in the right direction? What is the financial statement really telling you? Are [...]
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With everything that has been happening in the world lately, business is being looked at closer than ever. And that is not a bad thing. Ethics play a major role in business and the discussion of what is ethical versus what is not often causes people take strong opinions to one side or [...]
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What is success? How can you define such a subjective concept? In each an every activity we do, we measure our performance against ourselves, against competitors, friends, enemies, celebrities, and star athletes. When you compare your success to others, it often times backfires. When you are stuck in a state of [...]
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Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]
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Back in January of 2009, I wrote an article on a fairly new website that has been gaining traction called Alpha-Inventions. In that article, I gave an introduction to the website, what its purpose was, and how my experience had been so far. Nearly one year later, my experience from this website has improved quite [...]
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What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]
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This is a great story to be told. A story about how an entrepreneur with a vision can take a tired, failed business model in an ultra competitive industry and turn it into a profitable venture by blazing their own trail.
Meet Terry McBride. CEO and cofounder of Nettwerk Music Group, a midsize music management firm [...]
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All companies, service-based or product-based have secret ingredients they use to help set themselves apart from their competition. Companies that are in the mode of creating assets are very good at these secret ingredients. What do I mean by secret ingredients? Coca-Cola has a distinct flavor and no other company has the exact recipe that [...]
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Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
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Web hosting and web design can be daunting tasks to someone unfamiliar. Sure, you could piece together different parts of the puzzle, but for a complete beginner, it may make more sense, both from a learning standpoint and a financial one, to utilize a product that has everything you need. This is what Site Build [...]
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