Intertwining Yourself Into Your Company’s Brand: How to Avoid It
So often, small business owners end up becoming their brand. In other words, they develop a reputation within their industry as the go-to person to deliver the best goods and/or services. The reputation is great, however, what happens when that person wants to scale up the business, or replace themselves so that they can focus [...]
Case Study: MailChimp A Successful Brand
Over the course of the last few years, I have accumulated a lot of books, a lot of research and have analyzed a lot of companies to help ground and back up my ideas on business development, strategy, and identity. Branding, which encompasses all three of my major areas of study, is vital to any [...]
Creating A Service-Based Branded World
What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]
Secret Ingredients: How Selling Hours Can Hurt your Bottom Line, Company and Brand
All companies, service-based or product-based have secret ingredients they use to help set themselves apart from their competition. Companies that are in the mode of creating assets are very good at these secret ingredients. What do I mean by secret ingredients? Coca-Cola has a distinct flavor and no other company has the exact recipe that [...]
Branding As Personification: How Certain Brands Create A Personality of their Own
Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
Three Top Social Networking Sites to Promote Your Blog
Social networking sites are everywhere and in every niche and industry you can think of. We all know the big ones, LinkedIn, Facebook, and MySpace, however there are many that are brand new, that focus on a smaller niche, or that maybe you just haven’t heard of. While there is the risk of social networking [...]
Mindset Determines Lifestyle
Have you ever wanted to achieve something so much that you focused all of your energy into it, ultimately reshaping your lifestyle? This could be to achieve a sports goal, or a business start-up or even working towards some thing, such as a house or a specific car. In any case, you subconsciously shifted your [...]
Top Performing Articles from EzineArticles.com
Based on the latest statistics from June, here are three top performing articles that I have written and published to EzineArticles. They have to do with branding, business development and goal setting- all very important concepts to understand. Strengths and Weaknesses – The Truth About You Excerpt: As an entrepreneur, it is critical that you [...]
Twitter to Re-Shape Conversations
Have you noticed that people have become quite good at stating what they need to say in fewer words? When people are more direct, it makes it much easier to make decisions and get things done. And, it would seem, that Twitter has helped to push this short, direct communication to the front without people [...]
Call to Bloggers!
If you are a writer, blogger, speaker, author, entrepreneur, or a combination of those and more, I want to hear from you! I would be interested in doing cross-promotion through guest blogging and other means as it pertains to business development, marketing, branding and corporate identity. Get in touch with me by contacting me on [...]
