How Lay-Offs Affect A Company’s Brand
Layoffs are getting pretty common these days. As as companies downsize, so does the morale. This in turn, can create a bad representation of the brand. It is only natural that people will talk about how great their company is and how poor their company is. As a business owner, it is your job to [...]
Spend Time on Logo Design Before Going Online
This is a guest post by fellow blogger Ben Johnson. If you would like to write a guest post here, please contact me using the form found here. Thanks. You must never underestimate the importance of a logo when it comes to branding your products or services and when it comes to marketing your business [...]
I Miss My Books!
When I made the move to Hawaii, I had to leave a lot of things behind. Material type possessions such as my TV, DVD player and PC computer I was OK giving to friends and family or donating. One of the things that I was unable to bring was my collection of books. And I [...]
The Natural Learner- Why Being Curious Matters
Are you curious about the world? Do you find yourself researching new topics, making discoveries and linking them to how you live your life, run your company, or why you make certain choices? If so, you may be a natural learner. This is important for many reasons, most of all because the more you learn, [...]
Strategy As Advocacy
Re-position Your Firm By Focusing On Your Mission Statement What is it that makes companies stand out? Why is it that there are fanatics about companies, who promote the company because of their love and passion for the products, while other companies struggle to find an audience? The answer lies in the mission statement and [...]
Companies Built On Communities
There is something special when a company has a large following of fans that continue to support the brand and the company through the good times and bad. These fans may form online community forums or devote websites to being a fan. But mostly, it is that instant connection when someone mentions the company name, [...]
Problem Seeker vs. Finding The Good Within
People can be categorized by all types of criteria in order to remember them. This is a proven fact. There are two particular categories that stand out during this economic downturn: the problem seekers and the group that finds the good within. These two categories are important to identify as it will determine how quickly [...]
Strengths and Weaknesses
As an entrepreneur, it is critical that you know yourself well, how you act in situations, your strengths and weaknesses. This self-assessment will show you where you can play to your strengths, and bring in others to fill your weaknesses. The next question becomes, how do you define a strength and how do you define [...]
My 28 Day Challenge To You
I have made a challenge to myself to provide you, the reader, subscriber, twitter follower, and random search engine information seeker, to provide you with fresh, unique, packed content on business development, branding, and identity as it pertains to the service industry. Why Make the Challenge? This challenge isn’t about getting you to sign up [...]
Internal Branding: Do You Have It?
What do you view your company to be? How do you get from where you are to where you want to be? A lot of it comes from within- within the entrepreneur to make their vision a reality. And from within the organization to make the vision a reality everyday. What am I talking about? [...]
