Begin With the End in Mind
“Begin With the End in Mind” is one of my favorite phrases, as it packs so much meaning to me. Being very imaginative, I naturally see things as I want them to be, and then work backwards, breaking down that vision to make it a reality.
B2B Series: Execution
Execution. The test to see how the market will react to your brand, its mission, and what it stands for. Will the target market connect emotionally how you have planned? Will a community start to form on its own, empowered from the message of the brand?
The Playing Field Has Been Leveled
Do you feel it? Can you see the playing field becoming more level? It is the power of the internet, the communities and networking available through social networking, and entrepreneurs like you who are creating services, software, and products for small businesses to compete against the corporate giants. In fact, larger corporations are seeing the power of this online socializing and are doing their part to build platforms in which entrepreneurs can use to promote their products, allowing a win-win. I can only imagine that this trend will continue as the internet continues to revolutionize and modernize business models and structures of the past.
B2B Series: Branding
Branding- a now well-known buzz word, but one that is not fully understood by many business owners. When a business owner hears the word “brand” or “branding” they associate that with a logo, tagline, or motto. While those are elements of expressing the brand, it is not the definition of brand. Often times, those elements do not go beneath the surface, they simply create a facade that appears to be a brand.
B2B Series: Business Plan
This is the fourth of several articles in the Back 2 Basics series covering critical concepts and topics for aspiring entrepreneurs, who want to start their own companies, should have a clear understanding. You can read the rest of the articles under the category B2B Series. The business plan. A living, breathing document that captures just [...]
Planning Ahead: Blogging Tips for Business
Over the last month or so, I have been researching and blogging about many online business strategies that can be effective for small businesses and offline businesses looking to build an online presence. While this blog is not focused on creating online companies or internet marketing, those models can be studied and used to help the service-based industry. And that is my focus.
An Entrepreneur Is…
There are many definitions as to what an entrepreneur is, what they do, why they do what they do. Over the last few years, the trend online is to “make money from home,” or “become your own boss.” These phrases are attractive to some people, and they could be associated with being an entrepreneur. However, many of the systems being pitched online are designed for the end user to be more of a free-lancer. Someone who would not necessarily create a corporation or true business entity.
Online Content Creation: Slow Down & Proof Read First
Part of my daily routine is to surf the web, reading some of my favorite sites, commenting on blogs and articles, and interacting with others. In my reading and research, I have come across some great articles that have been written very well, are clear and concise. And then I have come across articles where the sentences do not even come close to making since. This makes reading and researching that much more complicated, having to sift through the hastily thrown together content versus those that have taken the time to create something of quality and value.
FeedShark: Ping Your Blog in 3 Steps
Feed Shark is a free online tool that easily promotes your blog or website – with the simple push of a button! Feed Shark pings a variety of services to notify the world that your blog, website, RSS feed, or podcast has recently been updated or created! It takes less than a minute to use Feed Shark and saves you countless hours of time in the process! Enjoy our service and have fun!
Crowd-sourcing- A New Social Media Online Trend
We all know what crowd-sourcing is- it is getting a group of people actively involved to shape a movement, a product, a service. It is providing the community something to rally around, and then letting the community rally around it in a more organic way. It is becoming a new trend online, utilizing social media and creating communities online that can provide a service or expertise in an area, and allowing companies and individuals the opportunity to receive a broad range of results on a design, a research project, a new product, etc. versus choosing one company to provide one solution.
