Practical Wisdom Needed
Following the creator of Twitter, @ev,- I found a great Ted Talk by Barry Schwartz who makes a powerful argument for “practical wisdom” as an antidote to a society gone mad with bureaucracy. This talk is inspirational, moving, and is in line with the current economic condition of the U.S. and the world. This blog [...]
Strategy As Advocacy
Re-position Your Firm By Focusing On Your Mission Statement What is it that makes companies stand out? Why is it that there are fanatics about companies, who promote the company because of their love and passion for the products, while other companies struggle to find an audience? The answer lies in the mission statement and [...]
Update: Half-Way To My Goal
Just a quick post. It is the 14th of February, exactly half-way through the month. In my 28 day challenge, I said that I would post a minimum of once a day, everyday for the month of February. I have to say that that sure has been a challenge but I have made it work. [...]
Companies Built On Communities
There is something special when a company has a large following of fans that continue to support the brand and the company through the good times and bad. These fans may form online community forums or devote websites to being a fan. But mostly, it is that instant connection when someone mentions the company name, [...]
The Definition of Brand
How do you define branding? Have you consciously created a personal brand for yourself- in other words, are you known for wearing a certain style of clothes, or saying a certain catchphrase, or playing a particular sport, so much so, that when someone mentions it, your name becomes synonymous with it? That is one way [...]
Sold Out!
In just a couple of weeks, Yanik Silver’s Underground Online Seminar will take place in an undisclosed location in Washington D.C. Don’t miss out on your chance to learn the secrets of a new group of “Underground Internet Insiders.” What: Underground Online Seminar 5 When: February 20-22, 2009 Where: Undisclosed Location The Presenters I want [...]
A Branded System That Works
Car companies offer a product, (a vehicle) and services (maintenance). Over the years, I have noticed a gap widening between American and foreign car companies. And sadly, American car companies seem to be losing. Having the car is one thing, but when you go in for service, what is the experience like? Now, I don’t [...]
Break the Mold – Assets Are Key
Focus on Acquiring Income-Producing Assets to Offset Your Service Income For many entrepreneurs in the service industry, they are so focused on the services that they provide that they do not look at the bigger picture. At some point, the entrepreneur may want to retire or sell the business to start another. If the primary [...]
Problem Seeker vs. Finding The Good Within
People can be categorized by all types of criteria in order to remember them. This is a proven fact. There are two particular categories that stand out during this economic downturn: the problem seekers and the group that finds the good within. These two categories are important to identify as it will determine how quickly [...]
Strengths and Weaknesses
As an entrepreneur, it is critical that you know yourself well, how you act in situations, your strengths and weaknesses. This self-assessment will show you where you can play to your strengths, and bring in others to fill your weaknesses. The next question becomes, how do you define a strength and how do you define [...]
