Benjamin Warsinske

Business Development For The Service Industry

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The Five Flaws of Too Much DIY (Do-It-Yourself)


At the beginning of nearly all small businesses, the entrepreneur and business partners and/or employees all wear multiple hats as the company is launched and positioned into the marketplace. However, if the multiple hat wearing continues past a certain point in the business, the system created is flawed. It means that there are still too [...]

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Marketability is the Name of the Game


The product based business model is fairly straight forward. A product has a set life-cycle within the market, so to continue that product’s existence, a new version of that product is created and launched. In the technology industry, that is about every 12 to 18 months. For the auto industry, that is about every 7 [...]

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Secret Sauces: Does Your Company Have Them?


Image by StreetFly JZ via Flickr Strong, well known companies all have secret sauces, formulas, and methods which allow them to compete and win against their known competitors. This is not something new, however it is something that is often missing within the service industry, particularly small businesses who get up and running fast. The [...]

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Business from 30,000 Feet: What You Need To Know


Image by Denis Collette…!!! via Flickr Have you ever stopped to step back away from the company with which you are molding and shaping to really see what is going on? To get above the trees so to speak? Is the company headed in the right direction? What is the financial statement really telling you? [...]

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