Benjamin Warsinske

Business Development For The Service Industry

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Segmented Consulting


What exactly is segmented consulting? It is the idea of taking the process of a specific service and breaking it down into segments similar to a TV or radio show might do. Why? By creating these segments, you can better define what your service offers and you are also starting to turn that service into the feeling of a product. When your clients come to know that at “x” point during the consulting session, “y” will happen, they can prepare for it, look forward to it, be excited about it, etc.

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The Playing Field Has Been Leveled


Do you feel it? Can you see the playing field becoming more level? It is the power of the internet, the communities and networking available through social networking, and entrepreneurs like you who are creating services, software, and products for small businesses to compete against the corporate giants. In fact, larger corporations are seeing the power of this online socializing and are doing their part to build platforms in which entrepreneurs can use to promote their products, allowing a win-win. I can only imagine that this trend will continue as the internet continues to revolutionize and modernize business models and structures of the past.

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The Five Flaws of Too Much DIY (Do-It-Yourself)


At the beginning of nearly all small businesses, the entrepreneur and business partners and/or employees all wear multiple hats as the company is launched and positioned into the marketplace. However, if the multiple hat wearing continues past a certain point in the business, the system created is flawed. It means that there are still too [...]

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New Articles Being Featured At Ezine Articles


Here are five new articles that have just been picked up by EzineArticles.com, where I am a Platinum Expert Author. They will be the topic of more detailed blog posts at a later date. For now, check out the articles, send them to friends, family, coworkers, anyone who you think would benefit from them. Understanding [...]

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Secret Sauces: Does Your Company Have Them?


Image by StreetFly JZ via Flickr Strong, well known companies all have secret sauces, formulas, and methods which allow them to compete and win against their known competitors. This is not something new, however it is something that is often missing within the service industry, particularly small businesses who get up and running fast. The [...]

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Business Ethics And The Role It Plays


Image via Wikipedia With everything that has been happening in the world lately, business is being looked at closer than ever. And that is not a bad thing. Ethics play a major role in business and the discussion of what is ethical versus what is not often causes people take strong opinions to one side [...]

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