Begin With the End in Mind
“Begin With the End in Mind” is one of my favorite phrases, as it packs so much meaning to me. Being very imaginative, I naturally see things as I want them to be, and then work backwards, breaking down that vision to make it a reality.
The Playing Field Has Been Leveled
Do you feel it? Can you see the playing field becoming more level? It is the power of the internet, the communities and networking available through social networking, and entrepreneurs like you who are creating services, software, and products for small businesses to compete against the corporate giants. In fact, larger corporations are seeing the power of this online socializing and are doing their part to build platforms in which entrepreneurs can use to promote their products, allowing a win-win. I can only imagine that this trend will continue as the internet continues to revolutionize and modernize business models and structures of the past.
Automating Your Services Online
The service industry has started to change rapidly as technology, mobile devices and cloud computing come to the forefront. How can service-based companies take advantage of this growing market? How can these companies talk to their target market in this new and ever-changing landscape?
B2B Series: Branding
Branding- a now well-known buzz word, but one that is not fully understood by many business owners. When a business owner hears the word “brand” or “branding” they associate that with a logo, tagline, or motto. While those are elements of expressing the brand, it is not the definition of brand. Often times, those elements do not go beneath the surface, they simply create a facade that appears to be a brand.
Refzip.com – A New Way to Surf the Net
Watch out Google, step aside Yahoo and Bing, there is a new player making their name known in the search engine market. The website is refzip.com, a new site and brand by entrepreneur and webmaster Cheru Jackson of AlphaInventions.com. Refzip delivers search in a way that none of the other major search engines do: without clicking.
B2B Series: Business Plan
This is the fourth of several articles in the Back 2 Basics series covering critical concepts and topics for aspiring entrepreneurs, who want to start their own companies, should have a clear understanding. You can read the rest of the articles under the category B2B Series. The business plan. A living, breathing document that captures just [...]
An Entrepreneur Is…
There are many definitions as to what an entrepreneur is, what they do, why they do what they do. Over the last few years, the trend online is to “make money from home,” or “become your own boss.” These phrases are attractive to some people, and they could be associated with being an entrepreneur. However, many of the systems being pitched online are designed for the end user to be more of a free-lancer. Someone who would not necessarily create a corporation or true business entity.
B2B Series: Vision
The vision. Different from the mission statement, the vision expands upon the mission statement in slightly more detail. Still succinct and to the point, the vision offers further explanation to aid the mission statement. The vision statement takes the conceptual ideas of the entrepreneur, translates them into a simplistic form, and expands upon the mission statement.
B2B Series: Mission Statement
The mission statement. A statement that should succinctly state what the company’s purpose is for being. A statement that should capture the target market’s attention as it is aligned with their (the target markets’) needs. A statement that all employees of the company should know by heart and one that empowers them to work hard to meet the mission, both for themselves and for the company.
Choosing A Branded World- How Do You Decide?
In yesterday’s post, I discussed the trend that companies and their brands are becoming more and more incompatible. Competition is becoming more and more fierce, and therefore, gaining a customer and their trust is critical. Just as a theme park is a world envisioned by the imaginations of its designers and entrepreneurs, companies have started to create worlds of their own.
