B2B Series: Target Market
Many people aspire to start a company, something of their own, something they can control. Often times, when these ideas for companies are pitched, there is not a whole lot of thought given to how it will actually come to market or who the market exactly is. Sound familiar? I think everyone has heard a pitch for a business or pitched an idea themselves where it becomes clear that the target market is undefined. That is OK, as it is part of the process.
Best of 2010; Best to Come in 2011
2010 was a good year personally and professionally for me. 2011 looks to be promising as more opportunities present themselves and a couple personal projects start to gain traction and come to life. More on that later though.
Service Industry Equals Information Products
As a professional in the service industry, what is it that you are truly providing? You may sell a service to a client, but what you are producing for that client is a product. What type of product is it? It is an information product. It may be in the form of a website, a report, a slideshow presentation, etc.
Klout: The Standard for Influence
Have you heard of Klout? How much influence do you really have over your audience online? Klout is a tool and resource to help you figure this out. Great for personal brands and companies alike, Klout takes into account different social media tools such as Facebook, Twitter, and LinkedIn, plus your activity and your network [...]
Discovering Your Brand’s World
How do you define your brand’s world? Does your brand have a world of its own? This article will cover some basic concepts which can help to define your brand’s world, which in turn, will help create the community that is aligned with the mission of the company.
The Entrepreneur
I recently discovered a documentary about a man on a mission to bring the next foreign car to North America. His name: Malcom Bricklin. Famous for bringing the Subaru to the US from Japan, the Yugo, and creating his own car manufacturing facility in Canada called Bricklin Motors, Malcom takes the viewer on an inside journey into the mind of an entrepreneur. One who has been rich, one who has been poor.
Living Small, Leveraging Big
Living a life on the road often means having very little with you most of the time. Usually what you can fit into one suitcase and a backpack or briefcase. Having been living this lifestyle for nearly two years, I have adapted to living small, but leveraging big. What do I mean by this? And how can it apply to business, big, small, start-ups, or those looking to restructure?
From Intangible to Reality
Entrepreneurship is much more than finding a gap in the market and filling it by solving a problem. That is what entrepreneurs sell, but it is not what they do. Entrepreneurs take visions, imaginative concepts and ideas and bring them into reality and into the marketplace. It is the Process That Fascinates Me Talking to [...]
TED Talks: Jessica Jackley; Poverty, Money-and Love
Image via CrunchBase I am a huge fan of TED Talks. I think they are inspiring, educational, motivating, and provide a unique forum for sharing. Just tonight, I came across an inspirational and very motivating talk given by the co-founder of Kiva.org. Kiva is a microlending site to help entrepreneurs get the capital they need [...]
The Five Flaws of Too Much DIY (Do-It-Yourself)
At the beginning of nearly all small businesses, the entrepreneur and business partners and/or employees all wear multiple hats as the company is launched and positioned into the marketplace. However, if the multiple hat wearing continues past a certain point in the business, the system created is flawed. It means that there are still too [...]
