Leveraging Scarcity To Your Advantage
Think about rare or exclusive things, either that you own, or that you would like to own. What is it about them that makes them attractive? Is it the fact that they are of high quality or a luxury brand? The truth is, those are more givens than anything else. The real reason may be in fact, because, it is a hard to get item. At least thats what the marketing would have you believe. It may be a limited edition, or 1 of 100 produced, or something to that effect.
The Power of Leverage by Utilizing Systems
Everyone wants to know what the secret is to successful business practices. They want the quick-fix, get-rich over night answer. And they want it now. Instant gratification has become a must-have instead of a once in a while thing. The truth is, there isn’t one secret that will transform you and your company overnight into [...]
