Branding As Personification: How Certain Brands Create A Personality of their Own
Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
Zoho Mobile: A Requested Review
Last month, I wrote a review on the Zoho Online Suite of Tools. Today, I will give you my thoughts on the mobile version of Zoho, which I have been using on my iPhone. This review was requested by sathish, who works on the mobile web applications at Zoho. In my review of the online [...]
The Zoho Office Suite: Is it Worth Your Time?
In an earlier post, I wrote about Glide 3.0, a virtual desktop that can be accessed from any computer around the world with just an internet connection, allowing people to work more freely and share files with co-workers, friends, or family. Zoho offers a suite of applications similar to Glide’s, Microsoft’s, Apple, and Google. Like [...]
A New OS to Compete with Leopard and Vista?
You may not have heard of Glide OS 3.o. That is because it is not like Linux, OS X Leopard, or even Microsoft Vista. Glide takes advantage of the internet to allow users to access their “desktop” virtually from any computer any where in the world with an internet connection. And that is fast becoming [...]
