Case Study: Coffee Shop in Seattle
Image via Wikipedia While up in Seattle visiting friends and family, I stopped by a little coffee shop. Located on a busy street and next to a laundromat and in a good neighborhood, I decided to get my usual: a white chocolate mocha and a chocolate chip cookie. Now, usually when out and about I [...]
Branding As Personification: How Certain Brands Create A Personality of their Own
Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
