Benjamin Warsinske

Business Development For The Service Industry

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Focus on What You Can Control


Too often, people tend to try and change things that are out of their control. By focusing on what they cannot control, they miss out on opportunities that they can control. As an entrepreneur, it is easy to get caught up on what outside forces did to put you into a certain situation. The only thing you can do is to keep working towards your goals and achieving your company’s mission.

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Achieving More With A Coach


There is something to be said about having a coach to help you along. When times get tough, someone is there to help you sort things out and get back on track. When you have a great idea, a coach can help by listening and providing their honest feedback. When you feel like giving up, a coach is there to motivate you to keep going.

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New Articles Being Featured At Ezine Articles


Here are five new articles that have just been picked up by EzineArticles.com, where I am a Platinum Expert Author. They will be the topic of more detailed blog posts at a later date. For now, check out the articles, send them to friends, family, coworkers, anyone who you think would benefit from them. Understanding [...]

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Small Victories Can Amount to Big Change


Image by law_keven via Flickr There is something to be said about accomplishing small tasks and small goals and as they add up together can create more momentum than getting one big win or accomplishing one big goal. Usually, to accomplish a big goal, a series of smaller goals must be set. An Overwhelming Goal [...]

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Top Leadership Characteristics For Successful Entrepreneurs


Image by dullhunk via Flickr I am always after the next piece of inspiration to keep me going. It could be in the form of a TED Talk, a documentary, an interview with a successful business person. Whatever it is, it provides me the fuel to keep my imagination alive. Along with imagination, execution plays [...]

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Business Ethics And The Role It Plays


Image via Wikipedia With everything that has been happening in the world lately, business is being looked at closer than ever. And that is not a bad thing. Ethics play a major role in business and the discussion of what is ethical versus what is not often causes people take strong opinions to one side [...]

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Creating A Service-Based Branded World


What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]

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Mavericks At Work: Turning the Music Industry Inside-Out


This is a great story to be told. A story about how an entrepreneur with a vision can take a tired, failed business model in an ultra competitive industry and turn it into a profitable venture by blazing their own trail. Meet Terry McBride. CEO and cofounder of Nettwerk Music Group, a midsize music management [...]

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Secret Ingredients: How Selling Hours Can Hurt your Bottom Line, Company and Brand


All companies, service-based or product-based have secret ingredients they use to help set themselves apart from their competition. Companies that are in the mode of creating assets are very good at these secret ingredients. What do I mean by secret ingredients? Coca-Cola has a distinct flavor and no other company has the exact recipe that [...]

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Branding As Personification: How Certain Brands Create A Personality of their Own


Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]

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