Business Development For The Service Industry
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With everything that has been happening in the world lately, business is being looked at closer than ever. And that is not a bad thing. Ethics play a major role in business and the discussion of what is ethical versus what is not often causes people take strong opinions to one side or [...]
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What is it about a service-based business that hooks its customers to create repeat business? In many ways, it is the experience that clients and customers remember, and therefore want to have again. Experiences that can be had by a broad market base, and then those niche specific, customized experiences. Understanding the importance of the [...]
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This is a great story to be told. A story about how an entrepreneur with a vision can take a tired, failed business model in an ultra competitive industry and turn it into a profitable venture by blazing their own trail.
Meet Terry McBride. CEO and cofounder of Nettwerk Music Group, a midsize music management firm [...]
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All companies, service-based or product-based have secret ingredients they use to help set themselves apart from their competition. Companies that are in the mode of creating assets are very good at these secret ingredients. What do I mean by secret ingredients? Coca-Cola has a distinct flavor and no other company has the exact recipe that [...]
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Think of your favorite brand, could be Starbucks, BMW, Apple, even Microsoft. Whatever that brand happens to be, why is it your favorite? There is most likely an emotional attachment to a specific product or service that the brand offers. On another level, there may be a subconscious trigger that takes place based on the [...]
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For many, the daily routine of getting up and going to work, coming home and doing it all the next day is all too common. It seems as though there has to be a better way to live, a better way to make a living, to work on your life’s mission. I am in no [...]
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Entrepreneurial Seizure: a technician suffering from the dream of owning their own business, and in doing so, create a job for themselves working in the business, rather than on the business.
Michael E Gerber, author of many books including The E-Myth and The E-Myth Revisited defined that phrase and in doing so has become the number [...]
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I research and read quite a bit. It is a big part of what keeps this blog going. If I didn’t continue to learn and stay on top of the service industry, then I wouldn’t be able to write good, solid blog posts or articles. The only problem is, I wish I could devote more [...]
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Courtesy of Ted.com
Richard St. John tells a common story about hard work leading to success and then failure. He then explores why people who become successful often fail. In three minutes, he is able to capture the audience, share his story, get his message out there and inspire others to keep working towards their goals. [...]
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Sales- it is what creates business in any market, industry, or economic condition. It could be as simple as a waiter asking if you’d like to have another drink, to as detailed as putting together a large real estate development deal. In all cases, the strategy is the same. There are three main points to [...]
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